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How to Wow: Digital Insider

Open Knowledge – For People Who Want to Know

In order to ensure the lasting success of brands, companies and organizations in the digital era, one has to be aware of both the background and the fast-changing nature of media and technology.

This is why Aperto constantly seeks out new developments, trends and innovations, which we are happy to be able to share. More articles are available in our Aperto Stories at medium.com.

Digitalization in the automotive industry

Digitalization is transforming the automobile industry’s value chain, enabling the creation of completely new business opportunities and services around mobility. Some thoughts by our Business Owner Adriano Bezzera-Delaunay.

Branding the Conversation: How to keep your brand relevant in a voice-first world

We are rapidly entering the age of conversational commerce. With recent advances in AI , most importantly natural language processing (NLP), voice will be the next big paradigm in how we interact with digital devices. Some thoughts by our Executive Director Jan Pilhar.

UX design in practice at Aperto

A look behind the scenes: the example of the IBM Elderly Care App gives an insight into the work, methods and tools of our Lean Service Creation team.

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Progressive Strategy — Why you need to up your strategy game

Some claim that strategy has „become a dirty word“. While this statement was obviously phrased with its attention-grabbing power in mind, there is truth to the notion that traditional strategy approaches haven fallen out of favour in the digital world. Some thoughts by our Executive Director Jan Pilhar.

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The Future of Data-Driven Creativity

There has been a lot of buzz around data-driven creativity. Touted by some as the gateway to a new level of human creativity  -  and seen as the death of creativity by others  - data is sure to change how we think about, deliver and evaluate creative problem solving. Some thoughts by our Executive Director Jan Pilhar.

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Unit Testing in Agile Web Projects

Why It Is Important and How to Get Started - This article aims to give an overview of the concepts and benefits of unit testing, especially in the context of agile projects, providing you all necessary information to get started on your own.

We're digital insiders, working together openly. And we have no end of insider knowledge about complex topics from the world of digital communication. We reduce this know-how to the main essentials and share it with you.

How to Become Agile — An agency Guide

Agile work has mutated into a buzzword, which has been heard more and more frequently in the agent's scene in recent years. But what exactly does that mean? How do you know how agile a company really is?

Design for Impact

18 European service design enthusiast share their view on ‘Design for Impact’. Among them: Marko Thorhauer from Aperto.

From University Marketing to the “Student Experience”

How universities differentiate themselves with digital services in the competition for excellence. 

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How to Connect Web, Tablet & App

How can you provide your users with the best possible content and service experience in the growing landscape of web-enabled devices? We’ll tell you.

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From Big Data to Right Data

In the times of big data, as a brand’s customers have come to expect a defined stance on the handling of their information, privacy policies become an increasingly important part of brand management.

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The Allure of the Alluring

As the world becomes more digital, so our desire for sensuous stimulation increases. For marketers, making use of this knowledge opens exciting new opportunities for brand management.

 

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Social Media Marketing in China

China is rapidly turning into a digital consumer society, with social media becoming  crucial in determining marketing and distribution success.

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Organization 2.0

Young employees expect a greater culture of connection. Ideas about the company structure of the future.
 

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The Headhunters‘ Fight for Big Game

The future of recruitment is employer branding – and those who know how it works.
 

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Welcome to a Bank New World

The Transition from Consumer to Prosumer Banking.