Basel is situated on the border of three countries: Germany, France and Switzerland. It is this city on the Rhine that many innovative companies, research institutes and universities have chosen to make their base. Although favored by the pharmaceutical and life science industries; the art, design, architecture, logistics, trade and the financial sector also play an increasingly important role. It only boasts 200 000 inhabitants, but Basel is a city in constant motion; modern and cosmopolitan – a perfect fit for Aperto.
Managing director Peter Hummel and his team have managed diverse accounts since the beginning of 2000. The fusionists know what ‘Swissness’ is and how Swiss brands do and should communicate. With extensive experience in the digital industry and in the handling of innovative technologies, Aperto develops transmedial solutions for the decisive – and measurable – competitive edge. When it comes to bigger projects, Aperto Basel works closely with the Berlin and Beijing offices, making use of their technical expertise particularly in the fields of mobile and online marketing. Among their most important clients are the Canton of Basel City and the University of Basel.