The German federal government considers its digital interaction with the citizens as being open, transparent, and approachable. But how can a government make full use of all that the Internet has to offer? How can it retain its seriousness and the trust of the people? How modern and direct is it allowed to be? Aperto has been responsible for the government's website since January 2012, helping to answer these very questions.Read more
Dialog is now a clearly defined guideline for the new website. Links to the government's social media sites are all to be found together on the entry page, so as to enter into immediate dialog with the user. One of the flagship projects in this respect is the "Dialog about Germany" platform, where citizens were able to suggest how Germany should confront future social challenges.
Another novelty: Aperto developed videos for the government's YouTube channel, as well as for the entire digital presence. For example, in 2014, for the first time in the history of the federal government, the new cabinet introduced themselves to the people. Each minister made an individual video podcast. Similarly, the topic of "25 years after the Berlin Wall" was digitally explained, with video portraits from contemporary eye-witnesses, who deeply move the German president.
Commissioned by the governmental Press and Information Office, we have also completely revamped the main website, Bundesregierung.de, the new platform for the chancellor, designed a website for journalists, and developed the online style guide for all the government's websites.