Aperto has been realizing numerous digital projects for MAN since 2013. On the one hand, these are the continuous development of the online style guide and the large amount of editorial content produced by Aperto. But, in addition, strategic online marketing consultation ensures optimal performance while Service Design offers MAN customers added value.Read more
One highlight of the collaboration with MAN: At the IAA International Motor Show in 2014 Aperto creates a clever digital tool – the Total Cost of Ownership (TCO) Optimizer. A tool that calculates the actual operating costs for a MAN truck, taking into consideration the individual owner's circumstances. A compelling idea, as these costs can be much lower if options, such as the aerodynamics package or other fuel-saving extras are ordered. Thus the TCO Optimizer quickly shows the long-term potential for savings due to targeted investments.
MAN also presented its new D38 engine at the show with a launch campaign. Aperto advises MAN beforehand on the presentation and produces the content.