For Migros, the largest retail establishment in Switzerland, Aperto has created a responsive service portal for all devices — and with a personal touch.
“Welcome back, Evelyn Meier!”. This is how personally Migros greets its customers on the new migros.ch site. Switzerland’s biggest employer’s promise to always be at the customer’s side, can now be fulfilled even more. Today, every user can access the entire range of Migros products and services on one platform and — thanks to its multi-device design — even on the go, in a handy pocket-sized format. It doesn’t get closer than that.
In their role as lead digital agency, Aperto is responsible for the entire project’s management as well as concept, design and technical implementation, including the integration of third-party systems and content migration. The new website concept arranges the company’s complex and formerly fragmented web landscape into one concise platform and a single, consistent user experience.
New features such as personalisation, localisation, integration of the customer loyalty program Cumulus, as well as the store finder and product-availability-check, all reinforce the service-orientation of the website and drive additional sales.