One of Europe's largest manufacturers of household appliances gets a new digital image. Now the consumer is much more the center of attention. From the dealer search via the online shop for accessories and spare parts, from registering at "mySiemens" right up to customer support with a self-help system – users are better supported in their purchasing decisions on this new website.Read more
Here all users find what they are looking for: the site contains detailed product information and help using inspirational and informative anecdotes about the use of household appliances. And because the means justify the end, Siemens turns the navigation on the way to the product into an adventure for the user.
Aperto has been advising Siemens Hausgeräte in all areas of digital communication for over 14 years. The focus has always been on a cross-media promotion of both the brand and product innovations for trade and customers.