09|07|2018 Berlin Aperto with IBM iX at DMEXCO 2018


First joint presence of the entire IBM iX agency family at the most important European event for the digital economy, 12-13 September in Cologne

Aperto will have a special premiere at this year's DMEXCO: For the first time, the digital agency will present itself together with the entire IBM iX agency family at the leading trade fair for the digital economy, marketing and innovation. The aim is to further strengthen the IBM iX brand as one of the leading digital agencies in Germany, Austria and Switzerland and to present the joint portfolio of the agency family to customers in the DACH region.

With 15,000+ employees in over 40 studios, IBM iX is one of the world's largest digital agencies. As a global partner for business design, IBM iX rethinks business processes, develops unique customer experiences, platforms and services and secures top positions for customers and partners in the digital age. Since 2016, Aperto has been expanding the iX network and skillset together with agencies such as ecx.io, Bluewolf and Plantage. In interdisciplinary teams and with the power of IBM, the agency family brings clients to the next level of digital transformation: Digital Reinvention™.

Program under the motto „Reinvent Tomorrow. Start Today.“

At the IBM iX booth in Hall 07/D028, there will be the opportunity to get to grips with current topics of the future and get to know the agency model, the expertise and the way of working together. An extensive programme offers showcases, lectures and, above all, interactive workshop formats that are individually tailored to customer topics. The focus is on four thematic areas:

  1. Tomorrow’s Disruptors: Artificial Inetlligence, Blockchain, Programmatic Advertising
  2. Tomorrow’s Customer Experience: Data & Analytics, User Experience, User Centricity
  3. Tomorrow’s Innovation Culture: Digital Reinvention™, Lean Business Design, Innovation Culture
  4. Tomorrow’s Platform Intelligence: Commerce, Marketing, CMS, CRM, Cloud

In addition, the IBM iX agency family is a station on a total of seven BVDW Guided Tours, covering topics such as digital transformation, artificial intelligence, content marketing and brand building.

Keynotes & Input from AI to Blockchain to Generation Z

Highlights of this year's program are DMEXCO keynotes from experts of the iX agency family. On September 13, Sarah Bernuit, Vice President Europe Digital Strategy & IBM iX, will speak on "How to meet the challenge of digital disruption - key success factors for the digital enterprise". On the stage of the Experience Hall, William Seabrook, Global Chief Creative Officer of IBM iX, will present "Empowering Visualisation: AI in Design and Creativity" on the first day of the fair. Katja Albrecht, Chief Experience Officer ecx.io, will hold the DMEXCO seminar on "Generation Z - Address the right target group despite digital oversupply". In addition, IBM iX experts will regularly give lectures and sessions on topics such as AI in marketing, the current role of CMOs, blockchain and innovation culture.


Exclusive afterparty on 12 September

On the evening of the first day of the fair, customers and partners are invited to an exclusive afterparty on a boat trip on the Rhine. At the "iX Boat Experience", dinner, drinks and lounge music as well as a unique backdrop of Cologne-by-Night await you. The places are limited. Registration is possible via Eventbrite.

You can find the complete IBM iX program on the IBM iX DMEXCO landing page. Feel free to contact us if you would like a personal meeting or more information!


About the IBM iX Agency Family

IBM iX is one of the largest global digital agencies with 40+ studios worldwide. In Germany, Austria and Switzerland, the agency network is present at seven locations - with iX Studios and the agency brands Aperto, ecx.io, Bluewolf and PLANTAGE, which have been part of IBM iX since 2016. At the interface of strategy, creativity and technology, we help our clients digitally reinvent their businesses. More at: www.ibm.com/services/ibmix/

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Nicole Ruhl, Marketing & PR
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+49 30 283921­-268