2016|01|22 • Berlin Mediacorp appoints Aperto and VML after global agency search

New Mediacorps Campus in Singapur

Mediacorp has appointed VML Qais Singapore and Aperto to undertake a major upgrade of Channel NewsAsia’s digital properties following a tender process that attracted digital marketing and design agencies from around the world.

Aperto will be responsible for the technical development of a new multichannel platform including the develoment of apps; the concept and design for the revamp of digital experience for the users will be developed by VLM Qais Singapur.

Channel NewsAsia is available on desktop, mobile web, and via dedicated apps for iOS and Android smartphones and Apple Watch, reaching over six million users monthly. Its digital properties will be completely redesigned to offer a more personalised approach to news across devices.

“As the digital landscape changes, we’re committed to delivering the news in the most relevant and compelling ways. We’re very pleased to partner with two highly experienced agencies with great track records to achieve this goal,” said Shane Mitchell, Chief Digital Officer, Mediacorp.

New apps and a responsive website will be built from the ground up, with usercentric design and experience to be developed by VML Qais Singapore.

The sites and apps will use Mediacorp’s CoreMedia 8 content management system. Work on this architecture will be undertaken by Aperto, who have been collaborating with CoreMedia since 2003 and have been CoreMedia Platinum Partners since 2008.

“We are confident that our broad experience in developing digital multichannel publishing frameworks will help Mediacorp improve the user orientation of its digital properties and take their performance to the next level,” said Stephan Haagen, Chief Operating Officer, Aperto.

About Mediacorp

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out‐of‐home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity. Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the South East Asian company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly. For more information, please visit www.mediacorp.sg.

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Nicole Ruhl, Marketing & PR
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+49 30 283921­-268