Aperto has created a new corporate communications platform for the Baloise Group, one of the most innovative insurance providers in Europe. On baloise.com, the company presents itself with a fresh design and a clear user experience. The digital agency and IBM subsidiary Aperto, was the creative and technical partner for the relaunch and was responsible for the concept, UX, visual design, frontend and backend implementation, and analytics.
For each of the respective target groups – such as media professionals, shareholders, customers, investors and financial analysts, as well as job applicants – the new corporate website offers a clear introduction to the topics and information relevant to them. Based on the analysis of publicly accessible and anonymous data, trends and interests are identified, enabling visitors to be provided with the content they are looking for on the site. Press releases, industry information and the company and career blog are integrated into a 'data-driven newsroom'.
All areas of the site are responsive and are always optimally displayed, whether on a smartphone, tablet or laptop. The technical implementation was based on the Swiss content management system Magnolia CMS.
Aperto has been an agency partner of Baloise’s for many years. In 2018, the agency had already relaunched the Swiss customer portal baloise.ch and created a central entry point for the entire product range of Basler Versicherungen. Following baloise.com, all of the insurance company’s other domains (Luxembourg, Belgium, Germany and asset management) will also take on the new design by 2020.
About Basler Versicherungen
The Baloise Group is more than just a traditional insurance company. Its business activities focus on the changing security and service needs of society in the digital age. This is why the approximately 7,300 Baloise employees prioritise the wishes of their customers. Optimum customer service and innovative products and services make Baloise the first choice for all people who simply want to feel safe and secure. Located in the heart of Europe, the Baloise Group operates as a provider of prevention, provision, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, it also functions as a focused financial services provider – a combination of an insurance company and a bank. Baloise delivers innovative provision products to private clients throughout Europe from its competency centre in Luxembourg. The Baloise Holding AG stock is listed in the main segment of the SIX Swiss Exchange. More information at: www.baloise.com
Magnolia is a platform for digital business, with content management as its core functionality. Companies such as Airbus, Al Arabiya, Avis and Virgin America use Magnolia as the heart of their web, mobile and Internet of Things initiatives. Magnolia was founded in 1997, is headquartered in Basel, Switzerland, and is privately held. The company has offices and customers in over 100 countries worldwide. More under: www.magnolia-cms.com