With immediate effect, Aperto will be responsible for social media communication for the Futurium - the House of Futures in Berlin - and in particular for the opening in September. With a team of social media and content marketing experts, the digital agency won the pitch.
The campaign development is focused on exciting future topics. With a journalistic approach and data analysis based on SEO and social listening, topics were identified that are important for the future dialogue and are up to date. The strategy is rounded off by storytelling and the integration of high reach future ambassadors.
The opening of the house will take place on 5 September 2019. From then on, the Futurium will invite visitors of all ages to explore future developments in the fields of nature, people and technology. For this purpose, an exhibition, the Futurium Lab and an event forum are available on more than 5,000 square metres.
"What could be more exciting than accompanying and advancing the dialogue on the subject of the future! We are delighted to be able to contribute our combined expertise to the Futurium," says Yvonne Schröder, Director Content Marketing & Social Media Lead at Aperto, to IBM Company.
The Berlin-based digital agency is once again demonstrating its social media, content marketing and public sector expertise with this budget win. In the social media sector, the agency is responsible, among other things, for "Alcohol? Kenn-dein-Limit" campaign of the Federal Centre for Health Education (BZgA) and the social media budget of AOK Nordost.
The Futurium is a house of futures. Under one roof, it houses a future exhibition with lively scenarios, a future laboratory to try out and a future forum for joint dialogue. Foreseeable, conceivable and desirable future concepts are presented and discussed in the Futurium. Get to know new things, question the familiar and take up impulses for action: The Futurium offers its visitors a glimpse into the world of tomorrow. In essence, it is always about the big question "How do we want to live? Science, politics, business, culture and civil society meet here - in the exhibition and in experiments, in talks and performances, in workshops and debates. Over 5,000 square meters are available on three floors. The Futurium is an initiative of the Federal Government in cooperation with leading German science organisations and German industry. More information can be found at: https://futurium.de