Digital refresh: in relaunching the Siemens Home Appliances website, Aperto optimised all existing text and imagery and created a strong emphasis on content. With this project for their long-time clients, the Berlin agency was responsible for overhauling and coordinating central and local content, including SEO, in order to give visitors to the Siemens Home Appliances website an even higher quality experience. Team tasks included project planning, content management, design adjustments and preparing circa 400 pages in standardised templates for the large appliances, small appliances and customer care sections.
The Siemens Home Appliances website was built using the FirstSpirit content management system. A multi-brand, multi-device approach and a modular system makes it possible to create standardised templates for all brands within the BSH Hausgeräte GmbH, to which Siemens Home Appliances belongs. It also ensures that all content is presented consistently and optimised for all devices, while retaining each brand’s individual ‘look and feel’.
Siemens Home Appliances has been an Aperto client for almost 20 years. For the current relaunch, the agency collaborated with agency partners, who were responsible for the SEO, web analytics, design and backend programming.
About Siemens Home Appliances:
Siemens is number one in the German home appliances market and sets the international standard in technology, innovation and design. Their range extends includes single and built-in appliances within the categories of cooking, washing, cooling and freezing, as well as dishwashers. Consumer products with a focus on coffee preparation and maintenance complete their catalogue. For over 165 years, the name Siemens has stood for performance, innovation, quality, reliability and internationality. Siemens is also the world leader in the development and manufacture of resource-efficient home appliances. Siemens has belonged to the BSH Hausgeräte GmbH since 1967 with their head office in Munich. The BSH Group is a brand licensee of Siemens AG. Find out more: www.siemens-home.bsh-group.com/de/