Webinar: A successful case of Sales & Marketing Alignment

Two Parts, Same Soul: Bridging the Gap between Marketing and Sales

Marketing and sales unlock their full performance potential when they are well coordinated with one another. This statement might sound like common sense - and yet oftentimes friction and misunderstandings arise when trying to achieve this concerted market approach in day-to-day business. In a webinar "A successful case of Sales & Marketing Alignment" on Thursday, September 24th. from 2 pm to 3 pm, LinkedIn and IBM iX show how this can be achieved using specific platform and implementation examples.

LinkedIn Sales Solutions guide you through the relevant tools and their versatility in the interlinked tasks of marketing and sales. The international digital consultancy IBM iX goes beyond technical solutions and tool operations. Using an implementation example, the challenges from strategy development to the finished quote to order process are discussed.

The following spoke: Jakob Kahl and Xiaojing Zheng from LinkedIn Sales Solutions, Friedhelm Rosenow from LinkedIn Marketing Solutions and Daniel Hruschka, Director Data and Analytics at IBM iX.

Click here to see the recording.

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Jan Gessenhardt


Jan Gessenhardt, IBM iX – Aperto
Aperto – An IBM Company
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