„The Sky Is Not The Limit“ – Airbus Group’s special online feature takes users on a journey from the lowest layers of the atmosphere to furthest reaches of space, 490 million kilometres away. With fascinating stories, amazing facts and captivating cinematic insights, Airbus Group presents the brand’s innovations in context.
With an intuitive swipe or upward scroll at www.airbusgroup.com/theskyisnotthelimit, the user is swept higher and higher up, where they encounter multiple technical highlights and Airbus Group innovations – from the futuristic helicopter, the H160; to “Perlan”, the solar-powered stratospheric glider and the space probe, “Gaia”.
Every product can be individually accessed and uses animations, quotes, facts and images to tell its story. This enables new aspects to be easily highlighted via the various social media channels. Through its responsive design, the fluid user experience also translates onto all devices.
"A creative tour de force with high content depth, which has more than paid off", says Marko Thorhauer, Managing Director at Aperto. "The Special makes you want to experience the innovations of Airbus. Such projekts and possibilities rejoice every digital designer.“
Aperto has been working since 2009 with the Airbus Group (formerly EADS) and is responsible for the creative, editorial and technical implementation of digital corporate communication with the platform www.airbus-group.com, digital investor communications and internal communications with the app "FORUM mobile ".