Berlin, 27. August 2021 DMEXCO 2021: IBM iX opens the leading trade fair as main sponsor

Let the experience begin. At Europe's leading Marketing & Tech Event from 7th to 8th September.

This year, for the first time, IBM iX is the main sponsor of DMEXCO @home, which will take place virtually on 7th and 8th September. This international event is the annual meeting point for all important decision-makers in the fields of digital economy, marketing and innovation. With her opening keynote, Carla Piñeyro Sublett, Senior Vice President and Chief Marketing Officer at IBM, sets the tone for the digital event that is now more than ever characterised by change.

“Our world has changed – but have we? B2B marketing, as we know it, no longer works. It’s time to rethink everything and to make sure that we’re making a difference with the experiences and relationships we create. The key question is: How do we create added value” asks Carla Piñeyro Sublett. With an extensive programme of keynotes, masterclasses and expert talks, IBM iX gives insights into the future of the digital experience, and discusses how brands can meet the growing demands of customers for smart and people-centred experiences under the slogan “Let the experience begin.”

“DMEXCO has been an integral part of the IBM iX event calendar for many years, be it live in the exhibition halls in Cologne or virtually as DMEXCO @home. With our main sponsorship this year, we would like to show once again what makes IBM iX a strong partner for digital business. This is not just our longstanding technological expertise but also, above all, our working practices, culture of innovation, and design expertise when it comes to creating digital experiences” states Judith Bremer, IBM iX Marketing Lead for the DACH region.


#SettingNewPriorities – actively shaping the digital future

Digital expertise is in greater demand than ever before, particularly in light of the past several months. DMEXCO is therefore asking questions about the digital future this year, under the hashtag #SettingNewPriorities. What are the priorities after eighteen challenging months of the pandemic? What role can and will digitisation play in this? How can the future be actively shaped through the use of innovative technologies? The experts from IBM iX provide answers and discuss the experience of the future. One thing is clear: it has never been more important to create holistic digital customer experiences.

In six masterclasses, held in conjunction with partners including Adobe, CoreMedia, Magnolia, Acquia, Salesforce and customers such as Fressnapf, IBM iX will focus on the most pressing questions and the most important trends in digital innovation: How do innovative in-store concepts help to redesign the customer experience? What does the marketing journey look like in the post-cookie age? What role can digital experience platforms play and how can they be used effectively? A lecture on the holistic digital customer experience, two panel discussions on the opportunities of the world of hybrid working and the privacy paradox in the stressful field of data-driven marketing, and a roundtable on the theme of “working at IBM iX” round off the comprehensive programme.


A summary of all IBM iX sessions at DMEXCO @home 2021:

7th September:

  • 10:10–10:30am - Opening keynote: B2B marketing as we know it is over.
  • 10:40–11:10am - Masterclass with Acquia: From data-driven to customer-driven marketing – with customer data platforms.
  • 11:30am–12:00pm - Roundtable: Working at IBM iX: Human experiences start with people!
  • 3:20–3:50pm - Masterclass with CoreMedia: Omnichannel shopping experience made easy!
  • 4:40–5:10pm - Masterclass with Fressnapf: Digital transformation of in-store processes and customer experience.

8th September:

  • 10:10–10:30am - Masterclass with Adobe: How to survive a world without cookies.
  • 11:20–11:50am - Masterclass with Magnolia: DXP – The latest MarTech trend explained in a practical way.
  • 12:20–1:00pm - Panel discussion: Data marketing needs some good marketing - the privacy paradox.
  • 1:20–1:50pm - Masterclass with Salesforce: Retail trends: The shift from contact centres to selling centres during the pandemic.
  • 3:00–3:20pm - Lecture: Let the experience begin.
  • 4:20–5:00pm - Panel discussion: The opportunities and challenges of hybrid working

All details of the programme, the individual sessions and speakers can be found on the IBM iX landingpage.

DMEXCO is Europe’s leading digital marketing and tech event and brings together industry leaders, marketing and media professionals and also drivers of technology and innovation to jointly define the digital agenda. DMEXCO offers a whole ecosystem of lectures by international speakers, exhibitions by top brands and practice-oriented masterclasses – all with an eye on digital trends and future business potential. More about DMEXCO @home here.


About IBM iX 

IBM iX is one of the leading digital agencies with 17,000 employees in 57 studios worldwide. At the intersection of strategy, creativity, and technology, we accompany companies and organisations in their digital transformation. In Germany, Austria and Switzerland, IBM iX is present in ten locations with 1,200 employees – with iX Studios and the agency brands Aperto and, which have been part of IBM iX since 2016. More at:

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Nicole Ruhl, Marketing & PR
Aperto – An IBM Company
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