The Berlin digital agency will give the online magazine of Germany’s largest automobile exchange Mobile.de a design and technical revamp. The magazine will be rebuilt using the CoreMedia content management system, to manage future editorial tasks more effectively and more intuitively.
The magazine’s redesign is aimed specifically at improving the look and feel as well as usability for all users. Beyond the technical relaunch, Aperto will also be on hand to consult on further development and to assist the Mobile.de team in the implementation.
Content for the Mobile.de magazine is provided by the MOTOR-TALK editorial team. MOTOR-TALK.de is part of the Mobile.de GmbH. In blogs and in roughly 700 forums with over 45 million entries, users are able to interact with fellow enthusiasts, while the MOTOR-TALK news team gives insight into all themes relating to cars and the automotive industry. The market-neutral website serves as the expert platform for all motorised vehicles on two or four wheels.
With over 1.4 million advertised cars, utility vehicles and motorcycles, Mobile.de is the largest market for the purchase and sale of motorised vehicles in Germany (Source: CAR-Institut). In addition to the market leader mobile.de, Mobile.de GmbH also owns Europe’s largest automobile community MOTOR-TALK. Together, the platforms reach around 13,53 million unique users (Source: AGOF digital facts 2017-01). Founded in 1996, the company employs 290 people in two offices and is a subsidiary of the eBay Classifieds Group. Mobile.de counts both private customers and over 40 000 registered auto dealers among its users, while MOTOR-TALK has over 2.8 million registered users. Find out more: www.mobile.de