01|06|16 • Berlin New Racing Game for Volkswagen Rally the World

Rally the World App

Aperto has developed a mobile game for Volkswagen Rally the World that for the first time allows users to create customised race tracks using their own personal photos. Social, shareable—and free.

The new Volkswagen game “Race Anywhere” can now be found on the Apple Store and will shortly also be available on the Google Play store as a free download. The game, developed specifically for iOS and Android smartphones, is a new take on the classic racing games making it a great leisure game for all.

Unlike previous racing games, “Race Anywhere” also allows users to design their own perfect racing adventure. Every photo on the user’s smartphone is able to be converted into an individual rally track using the Track Editor, making the game engaging—and not only to racing game fans. The fun of creating one’s own circuit becomes a challenge unto itself, especially when users share their best tracks with friends on Facebook or with the Rally community.

Naturally, it’s still all about the driving. The challenge during play is to activate Speedboosts and Drifts at the right time in order to be able to tackle curves fast and expertly. Apart from a cool head, quick reactions are essential to balancing timing and speed. Best times can then be shared on Facebook and challenged by friends.

Since 2012, Aperto has been the lead agency for Volkswagen’s Rally the World campaign and is responsible for the development and execution of all communication measures relating to Volkswagen’s Rally engagement.

Go to the Rally the World Mobile Game

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Nicole Ruhl, Marketing & PR
Aperto – An IBM Company
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