10|20|2017 Berlin New Verivox campaign with Mario Barth

Picture of Mario Barth

PLANTAGE BERLIN produces new TV spots and brand films for leading independent price comparison engine / Campaign starts on 21 October

Tomorrow on 21.10, price comparison engine Verivox will launch their new TV spots as part of an extended marketing campaign with Mario Barth. The well-known comedian has served as the company’s testimonial personality since the beginning of the year. Berlin creative agency PLANTAGE BERLIN, in addition to producing the current product spots, imagery for online banners and print products, has also created the brand films featuring the inimitable Mario Barth explaining how one can use the comparison engine to really save money.    

“The new campaign is the perfect way to reinforce our positioning as the saving experts and focuses on the Verivox brand. In the spots we show clearly how consumers can save a lot of money quickly, easily and securely with Verivox, “says Robert Styppa, Chief Marketing Officer at Verivox.

While the TV spots focus on individual Verivox product categories such as electricity, gas or automobile insurance, the brand films show Mario Barth ‘behind the scenes’ of the TV production. Using his characteristic wit, he explains from his personal perspective why Verivox is the best way to compare and save. 

“In the clearest terms, we show how easy Verivox is to use, thereby removing customary obstacles and moving people to change their tariffs. Mario Barth is the perfect testimonial to simply and entertainingly explain how uncomplicated the comparison engine is and how easily one can save money,” Managing Director of PLANTAGE BERLIN Lennart Witting explains.

With the Verivox tariff experts, consumers can compare products and directly switch to the best service provider, while excellent customer service and years of expertise complete the package.

PLANTAGE BERLIN has worked with Verivox as their lead agency since early 2017. The current films were created in cooperation with the production company Czar Film. The photographer was Mayk Azzato. 

About Verivox

Verivox’s tariff experts compare contracts from all service providers for your home, offering expertise within seven markets. On verivox.de, consumers can quickly and easily compare all available tariffs for energy, telecommunications, insurance and finance as well as automobile, travel and property costs, and switch directly to the best provider for them. Free telephone and email consultation, not to mention comprehensive background information round off the service that has already saved consumers 1.6 billion euros. The Verivox experts have observed the market for several years, defining regulations for consumer protection and ensuring that they are enforced. Verivox GmbH was founded in 1998 in Heidelberg. Today they employ 400 people in the Verivox Group offices — in Heidelberg, Augsburg, Berlin, Bonn, Düsseldorf, Leipzig, Linden, Zurich and Lucerne — all committed to making the comparison of tariffs and contracts as easy as possible. Excellent service, years of expertise and the most competitive tariffs are the Verivox trademark. Since its establishment, Verivox has expertly advised several million readers and helped over 8 million people switch their service provider.


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Nicole Ruhl, Marketing & PR
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