11|25|15 • Berlin Strategic Lead for Barmer GEK

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Over the course of a multi-stage tender process, Aperto succeeded in impressing Barmer GEK and is now the lead agency for marketing strategy of one of Germany’s largest national health insurance companies.

Among Aperto’s tasks is the development of the brand and brand strategy which includes: the development of strategies for communication, digital marketing and content. In addition to this is the identification of market potential as well as recommendations for new and innovative services and product offerings.

Barmer GEK’s Head of Marketing, Christian Bock explains their decision: “Aperto impressed us through their combination of strategic excellence, digital know-how and expertise within the realm of health issues. Together with our new agency partner, we want to take our commitment to thinking ahead about health even further.”

“We are very happy to be able to support Barmer GEK in becoming the most progressive health partner on the market—not only in terms of suitable services but also through an optimal brand and user experience in all relevant communications channels,” says Jan Pilhar, Managing Director at Aperto.

Barmer GEK’s claim “Gesundheit weiter gedacht” (Thinking ahead about health) is about observing life from all perspectives, proactively analysing situations and finding solutions for the optimal health care of the future. This is also the governing vision that the company expects of their brand strategy, and with Aperto has found the right partner for the digital era. With multiple clients from the health industry, Aperto already has extensive expertise within the field and looks forward to strengthen it further over their four-year contract as Lead Agency for Barmer GEK.

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Nicole Ruhl, Marketing & PR
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+49 30 283921­-268