Public measures against COVID-19 have a serious effect on the automotive sector. The crisis reveals dents in current business models and gives rise to a feeling of instability in the industry. Contrary to widespread belief, our research hints at a comeback of individual mobility in “the new normal”. We are going to see the next iteration of individual shared and multi-modal forms of mobility, too. Establishing smart digital sales becomes crucial as consumers are turning online for information – and here they expect outstanding digital experiences. In our new report we present how contactless e-commerce experiences in automotive can be designed.