Berlin Senior Digital Marketing Manager (m/f/d)

...wanted for our team.

What awaits you

  • Conception and implementation of search engine optimisation measures (focus on Google & Bing)
  • Conception and optimisation of digital ecosystems in the B2B and B2C context
  • Advising & supporting existing clients on digital marketing, with a focus on relevance, visibility strategy and marketing mix across other channels such as SEA, display, social and newsletter
  • Strong collaboration in the digital marketing content profession and cross-disciplinary collaboration (e.g. with the technology, UX and data analytics departments)
  • Use of various tools (SearchMetrics, Sistrix, SemRush, Majestic, Screaming Frog, Google Ads, Facebook Business Manager, Google Data Studio, Adobe, Salesforce etc.)
  • Visualisation and presentation of analysis results (evaluations, analyses and forecasts) with the help of dashboards, reports and presentations
  • Consulting with international clients and internal teams
  • Independently taking on projects from initiation to development and independent management
  • Conducting client meetings, workshops, expert panels and meetings
  • Close cooperation within agile project teams
  • Close cooperation & collaboration with IBM worldwide

 

What you bring to the table

  • Successfully completed studies in marketing, media management, business administration, computer science, business administration or a comparable course of study
  • German language skills at native speaker level, English business fluent
  • Extensive experience in using the above tools, especially Google Keywordplanner, Google Search Console, Google Ads, Bing Ads, SearchMetrics/Sistrix
  • Very good experience in using Analytics and data visualisation solutions
  • Very good knowledge of website technology: HTML, Java Script, load time optimisation, meta data etc.
  • Very good knowledge of MS Office Suite (especially Excel & PPT)
  • Very good knowledge of content management systems (Wordpress, Magnolia, CoreMedia, Typo 3, First Spirit, Drupal etc.)
  • Passion for digital media, enjoy creative problem solving and presenting your results to drive business success
  • Team and communication skills as well as self-confidence in presenting work results
  • Open-minded, user- and customer-centred way of working
  • You work independently and on your own responsibility

 

What we offer you

  • An interdisciplinary, agile team
  • Access to groundbreaking technologies as part of IBM
  • Use of research results and new developments from the IBM Labs
  • Interesting projects and major customers both in Germany and internationally
  • Continuous training opportunities and location exchange opportunities within the IBM iX family
  • A great atmosphere and an open corporate culture
  • Plenty of room for your own creative ideas

 

This is particularly important to us 

Aperto is committed to creating an inclusive workplace offering equal opportunities to everyone. We especially encourage all people with their individual diverse backgrounds and perspectives to apply. 

 

Apply with us!

We want to give you feedback on your application as soon as possible. Please use our online application portal to ensure a quick and smooth application process.

We thank you for your understanding and look forward to receiving your application.

Click here to apply

Apply with us!

People Team

We are always on the lookout for exciting, likeable and capable people with convincing ideas. Because these are exactly the people who make up our agency group. So why not apply for an advertised position with us? We are looking forward to you and your online application.

Contact

John Agena, People Team
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
Tel.: +49 30 283921-382