Under the heading of 'Together We Move', the global mobility solution provider is repositioning itself as a brand.
Together with Aperto, an IBM company and part of the global IBM iX agency network., Bombardier has revised its complete digital communication system. On the new website, Aperto has positioned the world's leading mobility provider as a visionary industry leader in rail technology.
The Berlin-based digital agency Aperto was responsible for the strategic development of the digital B2B marketing platform, user experience and interface design. It also provided support with content strategy and content migration. The focus is on digital product presentation. The new website functions as a hub for Bombardier’s entire product portfolio.
In long-term B2B marketing processes such as for trains and tram systems, a high-quality, interactive brand experience is becoming increasingly important in convincing stakeholders of Bombardier's capabilities.
Bombardier now positions itself as an industry leader that combines technology with empathy to develop the most groundbreaking technology in sustainable mobility. A new solutions and technology section, a digital newsroom for media professionals, new content marketing formats and, a new digital company profile communicates its new brand feeling.
Bombardier Transportation offers the broadest portfolio in the rail industry and operates services in over 60 countries. Its product portfolio includes the entire range of rail-bound vehicles, vehicle components as well as signaling and control technology. Group solutions will significantly contribute to the development of cities around the world over the coming decades.
Aperto’s expertise is in Digital B2B marketing and international corporate communications. With clients such as Airbus, Siemens and Volkswagen and over 400 strategists, designers and developers, Aperto has extensive know-how in managing complex projects with a variety of stakeholders and partners. The digital agency Valtech was responsible for the technical implementation of the new Bombardier Transportation website.
About Bombardier Transportation:
Bombardier Transportation is a global mobility solution provider leading the way with the rail industry’s broadest portfolio. It covers the full spectrum of solutions, ranging from trains to sub-systems and signalling to complete turnkey transport systems, e-mobility technology and data-driven maintenance services. Combining technology and performance with empathy, Bombardier Transportation continuously breaks new ground in sustainable mobility by providing integrated solutions that create substantial benefits for operators, passengers and the environment.
Bombardier Transportation employs around 39,850 people. While its headquarters are in Berlin, Germany, Bombardier operates in over 60 countries. More at: www.rail.bombardier.com