With Tino Kyre, Aperto has gained a highly experienced digital strategist, and continues to develop the agency’s strategy team under the umbrella of IBM iX. Together with Jan Pilhar, the Executive Director of Strategy at Aperto since 2015, Tino Kyre will lead Aperto’s Strategy-Data-Performance-Team and work on projects for multiple clients. He will also be driving future topics such as big data, IoT or cognitive computing in order to better advise and, with IBM, offer new services to clients in this area. In his position as Executive Director of Future Business Strategy, he reports directly to Aperto management.
“The demand for digital strategy consulting is constantly growing. With his background, Tino is the best person to devise new business models based on data analyses, with design-orientated methods; and to drive the transformation of our clients forward. We’re thrilled to have him on board as a digital re-inventor and a passionate strategist,” says Daniel Simon, Managing Director/CCO at Aperto.
Tino Kyre (45) came from the innovation and marketing consultancy trommsdorff + drüner where, in his position as Director of Content and CRM, he was responsible for the strategic and operational client consulting for the past three years. Previously, the qualified attorney worked as a business consultant and founder of the strategic consultancy Kyre & Wasmuth in Berlin. With over fifteen years experience in the area of digital business, he has a wealth of experience in in-depth, operational management from companies such as Axel Springer, Utopia and KircherBurkhardt amongst others.
“Digitalisation is in full force and companies require a complete “digital reinvention” to successfully transform. For me, that primarily entails a broadening of how we visualise the changes digital products and services will undergo — and the personalised collaboration with the client, who is always at the core,” says Tino Kyre, Executive Director of Future Business Strategy at Aperto.