This year Aperto is represented as a partner at the IBM stand, with several programme items. Feel free to arrange an appointment in advance or register for one of the side events!
From the 20 - 24 March: Lean Service Creation Demo at the IBM Stand
With the Lean Service Creation Process at Aperto, we can effectively support decision-makers who want to develop smart digital services to be as user-friendly as possible. We explain the methodology behind Lean UX and show the advantages of the short, iterative process that incorporates user testing into every project phase — and achieves concrete objectives in a maximum of five sprints. The continuous user feedback helps us to always improve the product. The streamlined work process makes it possible to invest time and money in functions that the end user really wants.
Interested? Meet us at the Cognitive Ways to Work Area at the IBM stand - Hall 2, Stand A10
CMO@Cebit: Digitalising Marketing: Recognising customer needs.
Customers spend more time online than ever before — irrespective of time, place or device. They are strongly socially connected and seek information in real time, all the time. At the same time, the acceptance of classic advertising measures is declining. Marketing specialists have to react to these changes. The digitalisation of marketing is key, enabling the individual customer communication and the mapping of the customer journey over all channels and devices. Get to know the new IBM and experience IBMiX, one of the largest digital agencies in the world.
Wednesday, 22. March from 10:00 – 14:00
10:00 – 11:00 Uhr
Guided Tour (optional)
11:00 – 11:15 Uhr
Welcome – Christian Schultze-Wolters (IBM)
11:15 – 12:00 Uhr
The new IBM: Aperto, ecx.io und IBM iX – Tristan Reckhaus (ecx.io) & Jan Gessenhardt (Aperto)
12:00 – 12:30 Uhr
Shaping the Experience – Paul Lehner (ecx.io)
12:30 – 13:00 Uhr
Innovationen & Lösungen aus den Bereichen Mobile, Daten, Device und Machine Learning für mehr Umsatz durch neuen Service und bessere Customer Experience.
Insurance@CeBIT: Client Meet-up for Insurances
Tuesday, 21 March from 14:00 – 16:00
Get to know IBM Watson, the cloud-based platform for cognitive computing and discover all the features that can help you lead your company into the cognitive era. The possibilities that IBM Watson offers are almost unlimited. Even insurers are faced with the challenge of approaching their clients more quickly and with more creativity. At the Client Meet-up for Insurances on the 2 March, in the conference area of Hall 2, you can find out how to meet and conquer these challenges — not least through cognitive technologies!
14:00 – 14:30 Stefan Riedel, IBM
14:30 – 15:10 Jan Gessenhart, Aperto
15:10 – 15:40 Ralf Pispers, PBM
15:40 – 16:00 Discussion over snacks and drinks