The leading B2B marketplace “Wer liefert was” is launching into 2017 with a new TV campaign, focussing on their fast and effective product search. The spots follow on from the story developed by creative agency PLANTAGE BERLIN in early 2016 — “At High Speed” — which draws on the fast and accurate search on wlw.de/at/ch.
Whether in ten, seven or five seconds — the spots succinctly describe the benefit of “Wer liefert was” to customers, suppliers and service providers alike. They run from January to May on private channels in Germany. For the first time, they will also be featured in Switzerland on public as well as private television channels. An online display campaign extends the stories online.
With the new campaign claim “Search. Find. Trade successfully. On wlw.de”, “Wer liefert was” directly addresses the needs of its target audience, underscoring this with the short spots, told and cut quickly. „Wer liefert was“, together with their creative agency, PLANTAGE, have also developed a cheeky introduction to the stories — a small poke at their competition, Google. The three short films each start with a truck that passes the place-name sign, “Googling,” and drives instead into the direction of “Finding Faster”. Because, so the story goes, the companies in Finding Faster are more successful as they use “Wer liefert was”, allowing them to find products faster and get their products to be found faster. The spots were produced by Navid Abri from the production company Film Deluxe, while PLANTAGE BERLIN was responsible for their creation and implementation.
“We are now continuing our very successful, high-speed TV campaign from early 2016 in an adapted format,” says Doreen Schlicht, Senior Director Marketing/PR at “Wer liefert was”. “We have adjusted it slightly in order to place more emphasis on the benefits to our target audience. It will run over five months — and for the first time also for two months in Switzerland.”
In Austria, the leading B2B marketplace will conduct a radio campaign from January to March. In Germany, the accompanying online display campaign will extend the idea online for the full duration of the campaign.
The spots can be downloaded here.