Aperto once again impressed the jury of the German Design Council this year: the Berlin-based IBM iX studio received a German Design Award 2019, one of the most prestigious awards for product and communication design worldwide. The digital agency received a "Special Mention" in the category "Excellent Communications Design, Web” for the new digital presence of the global group, Airbus. This distinction is awarded to works whose design shows particularly successful aspects or solutions.
The jury explained their decision: "The meticulously designed website brings together the company’s entire product communication on one platform, thus offering a seamless customer experience. The design is of extremely high quality and reflects the brand’s formal, technical and content requirements down to the last detail."
"We are very pleased about this high-level award. It shows that it is worth rethinking corporate communications in the digital world – and relying on a consistent design system, digital storytelling and user centricity," emphasises Marko Thorhauer, Executive Creative Director at Aperto / IBM iX in Berlin.
On airbus.com, Aperto brought together, for the first time, the entire product communication on a single digital platform, following the "One Brand" strategy of the aerospace group. The entire portfolio is presented in the new digital brand design in a clear, generous and emotional way. Innovation topics, such as urban air mobility and electric aircraft, are given more space and show that Airbus does much more than just produce aircraft: The company is actively shaping the future of mobility. More information on the project can also be found at: https://www.aperto.com/en/work/Airbus-One-Brand
About the German Design Award
The German Design Award is presented by the German Design Council. Founded on the initiative of the German Bundestag, its mission is to represent German design. Since its premiere in 2012, the award for Product & Communication Design has been one of the most prestigious awards worldwide. In an elaborate nomination process, experts invite projects to participate that have already excelled in other competitions. The "Special Mention" is awarded to works whose design shows particularly successful aspects or solutions – an award that honours the commitment of companies and designers. For more information: https://www.german-design-award.com/en.html