Consumer portal Verivox launches their new marketing campaign today. The Heidelberg company was able to bag star comedian, Mario Barth for the testimonial. The objective of the 360-degree campaign is to increase brand awareness and to show new customers how easy it is to save with Verivox.
Reinforce position as tariff experts
Consumers can consult the Verivox tariff experts to get energy, telecommunications, insurance and finances tariffs quickly and easily. They can also compare the prices of cars, travel and real estate, and directly change to the service provider best suited to their needs. Excellent customer service and years of expertise seal the deal.
The tariff experts’ service is also appreciated by Mario Barth, who was selected by Verivox, not only because of his high profile. Robert Styppa, Chief Marketing Officer at Verivox said of the campaign:”Mario Barth plays the guy next door, and is thoroughly convincing in this role. He is the perfect partner for a strong campaign that remains relevant. His subject is the average day in the life of men and women, a topic which introduces new and plausible uses for Verivox.”
Mario saves with Verivox!
The campaign was developed by the new lead agency PLANTAGE BERLIN, who created the advertising spots together with director Simon Verhoeven (“Wilkommen bei den Hartmanns”, “Männerherzen”) and Czar Film. From 19 January, on wide-reaching channels, Mario Barth will confide charmingly and wittily how differently he and his girlfriend save. The spots for the electricity and gas tariff comparisons will be shown first.
Robert Styppa:“Saving is a topic for everyone — even celebrities such as Mario Barth. With Verivox’s tariff experts, all consumers are in good hands. Saving money through changing service providers is free, easy and secure.” In addition to their TV campaign and own website, there is also a plan for out-of home advertising, online advertisements and social media campaigns.