Today Baloise Insurance, one of Switzerland’s leading insurance and banking service providers, presents their new digital ecosystem. On baloise.ch, the digital agency Aperto has created a central access point for the entire Baloise product range that groups all the previous websites and services into a single portal. With a modern, clear design and completely new imagery, it is also responsive for all devices. The Aperto team was the creative and technical partner for the relaunch and was responsible for the concept, UX, visual design, front- and backend implementation and analytics.
“We have redesigned the entire user journey and created an online space that fulfills both the constantly increasing online needs of our clients and our own brand’s omni-channel approach. The goal of the new portal is to intercept users at their individual touchpoints with Baloise Insurance and Baloise Bank SoBa brands, and assist them in a more user-orientated way,” explains Michael Besel, Head of Digital Marketing & E-Commerce, Distribution & Marketing.
The new baloise.ch will be the digital touchpoint for all client groups (private clients, companies, brokers, asset managers or pension funds) seeking information, advice, administration or sales. Clients can now access all services on one website and also directly conclude new contracts online.
All sections of the website are responsive and will always be displayed optimally, whether viewed on a smartphone, tablet or laptop. The technical implementation builds on the Magnolia content management system.
About Baloise Insurance
The Basler Insurance and the Baloise Bank SoBa work together as a combined, focussed financial services provider. In Switzerland they are the leaders in insurance, pensions and asset growth for both private customers and small to medium-sized companies. The company has over 3,600 employees. The Basler Insurance and the Baloise Bank SoBa form part of the Basel-based Baloise Group. Baloise is listed on the main index of the SIX Swiss Exchange. The Baloise Group comprises approximately 7,300 employees. Find out more on www.baloise.com.