Aperto wins Gold at the Best of Swiss Web Award in the marketing category for the Migros iMpuls healthcare platform. Additionally, the project won the second place in the overall best-of-class "Master of Swiss Web" category, which honors the top 10 projects from all submissions.
With iMpuls, Migros bundles its entire health expertise under one roof for the first time. Core piece of iMpuls is the digital platform including a virtual coach, which strengthens the health competence perception and makes Migros' offers and services easily accessible.
The jury justified the gold award with the projects strong content marketing concept, which combines different types of content into an interesting mix. The navigation of the individual entry points is intuitive. The complete rationale can be found here.
Aperto is a long-time agency partner of Migros and digital lead agency of the largest Swiss retailer. For the iMpuls Health Initiative, the team is responsible for strategic brand positioning and conception, UX and visual design for the new digital service. The technical realization was implemented in cooperation with the agency partner Namics on the basis of Magnolia CMS.
More about the iMpuls project (German language).
About the Best of Swiss Web
Best of Swiss Web is an initiative of the simsa (Swiss Internet Industry Association), as well as the Netzmedien AG, the leading specialist media company for ICT, Web, telecommunications and consumer electronics in Switzerland. The aim of Best of Swiss Web is to promote transparency and quality standards in the Swiss web and ICT industry as well as to offer attractive networking opportunities. A key element of the initiative is the the Best of Swiss Web Awards, in which since 2001 the best Swiss websites and campaigns have been selected. More at: http://www.bestofswissweb.ch