Buying drugstore products online is becoming ever more popular¹. Rossmann, the drugstore chain is now going on the e-commerce offensive, and with www.rossmann.de is launching the first completely responsive online shop in the German drugstore sector. The new shop platform combines product presentation and content, such as tips and magazine articles. Aperto provided the concept and design, as well as large parts of the technical implementation using the CMS platform, Magnolia.
“The new shop is the base upon which a greater connection between our online and offline business will be built in the future. We are actively working on providing more services and added value to be able to meet the increasing client needs with the according products,” says Petra Czora, Head of Digital Media and Managing Director of Rossmann Online GmbH.
“The challenge was to develop an optimal customer experience that placed the shopping experience at the centre, presented the products at their best and managed to sell them at the same time,” explains Katja Klüh, Managing Director at Aperto. “Through the close collaboration with the Rossmann development team and the established agile process, we were quickly in a position to add features and continually develop the platform further.”
With Rossmann’s current strategy, the company takes on a pioneering role in mobile commerce within the German drugstore sector. Aperto has worked with Rossmann since 2012 and since 2013 has worked on the relaunch of their consumer platform.
¹ Accordingly to a BITKOM study, around 50 percent of all internet users have already bought dugstore products online. Also a GfK-analysis predicts, that the segments food & drugstore will reach the largest percentage increase in e-commerce until 2025.