The university’s brand repositioning, developed with Aperto, is put into play by the new website. Following its renaming from Technical College Kaiserslautern to University of Applied Sciences Kaiserslautern, and the development of a new corporate design, it was the natural next step in the evolution of the university’s communication.
The new website is the most important channel for the university’s outbound communication, a pilot for its brand and mission. Like most of the student touchpoints, here the university also has the chance to enter into a dialogue and guide people to the relevant services. The goal of the relaunch was also, however, to establish the “University of Applied Sciences Kaiserslautern” brand, in order to strengthen both their outward-facing profile and their internal identity. As, prior to this, the three campuses — Primasens, Zweibrücken and Kaiserslautern — were merged into one university.
The new, Aperto-developed design was extended to the web presence. The logo, typography, colours and visual language all contribute to the university’s distinctive and consistent image. From their digital presence to publications, signage and office equipment, the all-encompassing rebrand gives them an unmistakable image in the region and beyond.
Service is prioritised in the user experience: direct category access from the homepage, a user-friendly “course finder” with smart filter mechanisms, and a generous, magazine-style content layout make navigation to campuses, faculties and available courses effortless. In terms of content, the website is closely connected to the university’s social media activity.
The website is built with the TYPO3 content management system and through its responsive design ensures optimum usability on all devices — from mobile to desktop.