Successful innovation happens at the intersection of strategy, creativity and technology. Innovative solutions score on usability from a consumer perspective while showing viability from a business point of view. The perspectives of Technical Engineering, Design Thinking experts and Business Design professionals interact in a symbiotic relationship.
Design Thinking is used to form intent by developing empathy for customers while uncovering user values. In its iterative form it acts as a guiding principle through all stages of successful Digital Reinvention.
Business Design is the application of design thinking principles to business practice. It deals with managing the problem solving process at hand with relevant stakeholders and takes a business-first perspective.