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We are experts in

What we do

Successful innovation happens at the intersection of strategy, creativity and technology. Innovative solutions score on usability from a consumer perspective while showing viability from a business point of view. The perspectives of Technical Engineering, Design Thinking experts and Business Design professionals interact in a symbiotic relationship.

Design Thinking is used to form intent by developing empathy for customers while uncovering user values. In its iterative form it acts as a guiding principle through all stages of successful Digital Reinvention.

Business Design is the application of design thinking principles to business practice. It deals with managing the problem solving process at hand with relevant stakeholders and takes a business-first perspective.

Technological

What we offer

Enterprise Design Thinking Workshop

Design Thinking is a proven way of achieving better solutions in less time. We align large, dispersed teams and empower them to continuously deliver better, more human-centered outcomes. In 1- to 2-day workshop formats we assemble stakeholders and potential users. In several exercises a shared understanding is developed. Based on that the workshop participants come up with ideas for solutions that address underlying problems and challenges. 

iX Platform Design

By exploring and analyzing how to combine capabilities, customer journeys, processes, automations and data flows a platform design Workshop helps portray what potential a cooperation between the specific partners has.

Lean Strategy Board

Larger digital transformation efforts and innovation projects need agreement and alignment across the management level. The Lean Strategy Board helps to consensualize future visions and goals between stakeholders and derive first concrete innovation projects and tasks in a short time. 

Future Radar

There is hardly one future that companies have to prepare for. We help them to explore a variety of potential futures within their costumers'field of interest. Our future or  trend radar workshops make future knowledge and expectations visible and thus manageable for any company's steering team.

User Research

User research is at the core of our work. We therefore offer a wide range of activities in wich our experts support clients in discovering new opportunity spaces (discovery track) or review current user experience and edit for clarity and ease (maturation track). 

Prototyping

Before investing vast amounts of time into developing a product or service idea we aim to  gain user validation by testing prototypes in real-life situations.

Market Strategy

If our clients are still uncertain about how to position their product and where to attack the markets, we help them to find and evaluate best practices among competitors. From there we derive a strategy and according action items and implementation steps.

Hypothesis Testing

Hypotheses equal validated learning. Building and testing hypotheses is a quick and structured way to find out if an idea fits the intended target market or if the idea needs adjustments. We offer low fidelity tests and high fidelity prototypes which involve an actual code base and can be applied to large user groups

Idea Validation

The decision of when to reject or further iterate on a specific idea is a critical step within the innovation process. We help our clients to sort their innovation activity and digital portfolio. We have a number of assets to challenge existing ideas, back them up and iterate in order to manage ensuing risk. 

Design Sprint

For each specific problem our clients face, we develop ideas, create prototypes and validate product solutions. With our user centered focus we validate results quickly and efficiently.  

Growth Hacking

Growth hacking involves multiple departments within an organization, such as engineering, development, and product design. We support our clients in finding the levers to build and engage the user base of their digital products. We implement relevant metrics and help to run respective testings continuously. 

We do our own thing but can rely on IBM tech expertise.

We work in horizontal, non-hierarchical teams.

We are visionaries...We experiment, develop, program and innovate.

Want to work with us?

How we work

Innovate like a startup, scale like an enterprise

Incumbents need an innovation process that is capable of delivering solutions that fit individual requirements and focuses on data- driven business models—the key value driver in the industry. We help companies to navigate in their competitive industry with our Garage-Factory Innovation approach.  It provides a framework for the development and operations of innovation in various industries. 

The first part of process development for a digital product takes place in the ‘Garage’ - brainstorming, conception, refinement, and market-testing a respective Minimal Viable Product. The Garage phase is characterised by open collaboration between our corporate clients and digital partners. Co-creation and co-location are the key elements here. In the second phase of the innovation cycle, the ‘Factory’, the product is scaled following the first market launch. With the increasing scope, the original 'Garage' team grows and splits into several sub-teams that share responsibility for the new digital product.

Ideation & Innovation

In this phase we look at potential new business to map out the assets and capabilities at hand. Mixing these insights with trends and “hot topics” of the industry will lead to generating a broad set of ideas as a base layer. User research, expert interviews, and workshops then help to validate, sharpen, combine, and prioritize items within the idea pool.

Business Modeling

The Business Modeling Phase entails the optimization and further development of the most promising set of ideas. One starts by creating assumptions, hypotheses in platform design speak, and tests them on different levels with relevant stakeholders. Feedback can be gained via interviews while illustrating the idea with prototypes of differing detail. Based on these insights a business model draft is created.

MVP

MVPs can be assets of various forms, generally software solutions, such as a website, app or interface. The objective of the MVP phase is to establish a fully functional system in which all relevant interactions between business agents are represented. Further iterations based on continuous user testing lead to refinement and validation of the product’s features.

Commercialization

The purpose of the Commercialization phase is to ensure the embedding of the business model into current operations of a company and its partners. The shared governance model of the first phases thus is complemented by a budgeting plan and target agreement. The Go-to-market is further supported by a marketing push and the establishment of a CRM system.

Get in touch

WE LOOK FORWARD TO HEARING FROM YOU. 

We are driven by projects that both inspire and challenge us. If you are looking for an agency to collaborate and grow with, you’ve found the right partner. We focus on three areas – strategy, creation and technology – to deliver holistic solutions for your project.

Contact

Aperto – An IBM Company
Adriano Bezerra-Delaunay, Executive Director Lean Business Innovation
Chausseestraße 5
10117 Berlin
Germany
+49 30 283921-0
adriano.delaunay@aperto.com