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Integrated Marketing & Strategic Communication

Today more than ever, brands have to tell stories in order to be credible and approachable. At the same time, direct interaction with end customers is possible around the clock thanks to digital communication channels. We create ideas that give meaning to brands and create relationships. With relevant content on all channels and in all formats.

CAREFULLY CONSIDER BUSINESS MODELS FOR STRONG BRAND POSITIONING

With a growing number of companies and start-ups in the market, it is becoming increasingly difficult for brands to firmly establish themselves in the memory of their target groups. We assist our clients in developing strong brand positioning and combining it with sustainable growth strategies. Our approach: Out of the box – we rethink existing business models and help our clients maintain their leading position in the digital sphere over the long term.

HOLISTIC APPROACH FOR AUDIENCE-SPECIFIC TARGETING

A holistic project approach is essential for targeting online campaigns across multiple platforms and channels. We develop cross-channel strategies and distribution plans to generate maximum attention and reach for our clients' content. Our approach: from programmatic advertising to social media, we harness the measures’ full potential to control campaigns effectively with audience-specific targeting. We take our clients through the entire campaign process – from consulting and strategy to the development of creative guiding principles and operational implementation.

EFFECTIVE COMMUNICATION FOR SUCCESSFUL KNOWLEDGE TRANSFER

Successful knowledge transfer is integral to every modern company and is an untapped source of potential. Particularly in the digital realm, corporate communication is faced with the challenge of providing relevant, often complex information in a transparent manner at all times. We help our customers successfully communicate via the appropriate channels – whether within globally operating teams or at a single location. Our approach: Identifying the right systems and tools for the most effective solution – while always keeping internal data security a top priority.

REACH THE RIGHT AUDIENCE WITH WELL THOUGHT-OUT STRATEGIES

For companies today, successful community management on all social media channels is more important than ever, not only to avert communications crises but also to understand exactly what is currently occupying their target groups and which content is particularly in demand. We develop cross-channel social media strategies and track the success of our measures through continuous monitoring and channel-specific analyses. Our approach: Whether Facebook, Twitter, Instagram or the unknown next big thing – we define suitable tools and channels to ensure that our clients' content is relevant to their audience. This also includes a suitable image concept, text of any kind and film for social media, web or intranet.

VIDEO CONTENT FOR ALL CHANNELS

For companies, the cross-channel use of animated and video content forms the basis of their communication. In our in-house studio, we design and produce various formats for all our clients’ communication channels. Our approach: Using fast and effective processes, our producers, video editors and motion designers develop transmedial visual solutions. Aperto has an extensive external network at its disposal for the realization of even larger projects.

TAILOR-MADE CONTENT STRATEGIES FOR CLEAR MESSAGING

Content is King – Distribution is Kong: In order for a company's messages and content to reach the right audience, the right tools and channels must be intelligently selected. We develop content strategies for our clients as a basis for successful and sustainable content marketing. Our approach: Whether image concepts, text, corporate apps or films for social media, web or intranet – we conceive, design and produce tailor-made solutions for our clients over all digital platforms.

PRECISE DATA ANALYSIS FOR MAXIMUM EXPOSURE

Staying one step ahead of the competition: Thorough data analysis helps companies to make their brand strategy more sustainable and competitive. We combine proven methods and advanced digital tools to provide our customers with deep insights into user behavior and marketing performance. Our approach: Whether brand marketing, performance marketing or web analytics – our data and performance experts identify, measure and interpret all business-relevant key figures for their targeted application. Additionally, with search engine optimization (SEO) and search engine marketing (SEM), we bring our clients' websites to the top of search engine rankings. Because ultimately, the best design and the most relevant content is only valuable if as many users as possible visit a website.

STAYING COMPETITIVE WITH INTELLIGENT DATA ANALYSIS

Only with the continuous implementation and further development of intelligent data analytical processes can companies assert themselves in the market today. We help our customers to interpret their data correctly and use it in a targeted manner. Our approach: From the functional, technical backend to data science and data analytics, we set up customer experience and business design for our customers in a sustainable manner, taking into account current developments such as artificial intelligence.

Our Further Services

We do not see our services as fixed components, but concentrate together with our customers on what is really needed. Because a good project only works if you act as a partner at eye level.

 

 

Digital Platforms & Experiences

We develope digital platforms, ecosystems and customer ecperience that inspire.

Read more here

 

Next-Level Digital Services & Ventures

We design and scale new business models, services, products and brands

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What can we do for you?

WE LOOK FORWARD TO HEARING FROM YOU.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution for your project.

Contact

Aperto GmbH, An IBM Company
Kai Lohberger, Director New Business
Chausseestra├če 5
10115 Berlin
Germany
+49 30 283921-158
inquiry@aperto.com