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Digital Platforms & Experiences

Digital Platforms & Experiences

We develop digital platforms, ecosystems and customer experiences that inspire. Even if a business runs well, it can run even better. From customer acquisition and retention to sales promotion and operational management, we rely on business design methods that are tailored to individual customer needs to maximize the impact of your business.

HOLISTIC STRATEGIES FOR TARGETED COMMUNICATION

Digital communication over a wide variety of platforms and channels plays a key role in the distribution of content today. The supply of information is constantly growing and makes one thing more important than ever for companies: to effectively bundle content and publish it in a targeted manner. Together with our clients, we develop a digital agenda in order to establish or further develop communication via key platforms and channels.

Our approach: Based on brand-strategic concepts, individual business and service models as well as KPI-based marketing and channel strategies, we reach relevant target groups and multipliers. Always with the aim of increasing awareness, reach and traffic.

INSPIRATION AS THE KEY TO SUCCESS

The success of digital offerings today depends above all on successful user guidance. Only if new services, technologies and content are made accessible through intuitive user experiences can companies and their service offerings remain competitive. For our clients, we develop and design innovative user experiences that inspire users at all touchpoints, and on every channel. Our approach: Using responsive designs, we consider all relevant use cases, question existing conventions and create interaction experiences with a wow effect. The idea is to engage users and thus increase added value for our clients.

POWERFUL SOLUTION FOR THE ULTIMATE DIGITAL DISCIPLINE

E-commerce has taken an impressive evolutionary leap and is now becoming the ultimate digital discipline. For a long time, it has not only been a question of selling goods and services as users increasingly receive personalized offers that are tailored to their needs. For us, personalization and KPI-based analysis are the key drivers in electronic commerce. Our approach: As a strong partner, we help our clients to create synergies between sales, marketing and IT. In this way, personalized campaigns can be managed across all channels and touchpoints of a brand. For both B2C and B2B, we provide our clients with technical support in the form of a high-performance shop framework, a brand-oriented shopper experience and innovative marketing strategies for all digital and classic channels.

INTERDISCIPLINARY SETUP FOR PERFECT PERFORMANCE

An elegant user interface is indispensable for the implementation of technically complex projects, but it’s also not everything: Usually an interdisciplinary approach is required to guarantee excellent performance across all devices. With around 50 developers and IT experts, we create the perfect synergy between different technological areas. Our approach: In agile teams, we combine front- and backend development, business design, as well as UX and UI design for the secure integration of a new project into the IT architecture of our customers. We take into account current developments such as cloud computing, artificial intelligence, chatbots and speech recognition for state-of-the-art technological solutions.

FROM THE BASIC BUSINESS CARD TO A GENUINE BRAND EXPERIENCE

Today, a company's website serves as more than a business card – it must make the identity of a brand tangible. Being distinct from the competition and optimizing internal processes for all content maintenance are integral. We assist our clients in selecting the right content management system to sharpen their specific brand communication. Our approach: We conceptualize entire digital ecosystems and platforms from a technical and content point of view, and either relaunch them or consolidate them. We then take care of the effective maintenance, care and servicing of the entire system.

FROM INITIAL CONTACT TO A SUSTAINABLE CUSTOMER RELATIONSHIP

Knowing exactly who your customers are and maintaining relationships with them is the hallmark of successful Customer Relationship Management (CRM). We support our clients in all aspects of CRM and help them to further expand, deepen or initiate customer contact. Our approach: We identify opportunities for individual contact and CRM measures and use them to derive potential for future lead generation. We work together with an extensive partner network, such as the leading Salesforce consulting agency Bluewolf - IBM Company.

EXTENSIVE DATA ANALYSIS FOR INDIVIDUAL USER CONTENT

Effective tracking and the target-oriented evaluation of information gained is a central outcome of successful online campaigns. Our approach: We collect all relevant KPIs for our clients relating to the entire user experience, and convert them into meaningful reports. Based on this data, we are then able to feature individually prepared content with automated marketing processes to users across all channels.

USER RELEVANCE AS A DECISIVE SUCCESS INDICATOR

The success of a project is measured by how precisely user needs are identified and translated into relevant products, services and user experiences. This is why we are committed to being user-centred  and subject our results to ongoing quality control. Our approach: In user research, we determine in advance what the target group's needs are – then, in usability testing, we check whether products are being used according to our clients' intentions. Depending on the project, we rely on a broad set of methods: from desk researches, workshops, persona development and empathy maps to interviews, field studies, quantitative or qualitative surveys and automated tests.

Further Services

We do not see our services as fixed components, but concentrate together with our customers on what is really needed. Because a good project only works if you act as a partner at eye level.

 

Integrated Marketing & Strategic Communication

We create ideas that give meaning to brands and lasting relationships. With relevant content on all channels.

Read more here.

 

Next-Level Digital Services & Ventures

We design and scale new business models, services, products and brands.

Read more here.

 

What can we do for you?

WE LOOK FORWARD TO HEARING FROM YOU.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution for your project.

Contact

Aperto GmbH, An IBM Company
Kai Lohberger, Director New Business
Chausseestra├če 5
10115 Berlin
Germany
+49 30 283921-158
inquiry@aperto.com