Magnolia CMS

Aperto is your Magnolia CMS agency

More than 50 successfully implemented projects speak for themselves: Since 2006 we have been working with the Java-based content management system (CMS) Magnolia. Aperto customers such as Migros, Airbus Group and Rossmann rely on the flexible, reliable CMS and value our expertise as a long-standing, certified Magnolia partner. 

You have a need? We take over! For example, the migration of complex data or the development of a completely new website architecture. Let us advise you - or read more about the diverse Aperto services with the Magnolia CMS here.

More success for your digital business with Magnolia CMS

If you want to implement sophisticated websites, digital business platforms or e-commerce solutions, then Magnolia CMS is the perfect basis. The powerful and reliable content management system was designed for multilingual multi-channel and multi-site experience scenarios. It can be flexibly adapted and intuitively operated. Editors appreciate the ease of use and Aperto customers appreciate the fast implementation, e.g. for content-heavy migrations. 

As a certified Magnolia partner, we accompany you from consulting through conception to the implementation of your project. Together we will develop a stable, secure and future-proof Internet solution that will ensure your long-term success. 

From the company presence to the personalized e-commerce application - the application possibilities of Magnolia CMS are manifold. The system is available in various configurations, e.g. as free Community Edition or scalable Enterprise Edition.

Aperto customers recommend Magnolia CMS

For Migros, the largest retailer and employer in Switzerland, we have created a holistic brand experience that provides uncomplicated access to relevant information and offers. Migros' diverse brand and product websites find a common home in Magnolia CMS. Instead of a previously fragmented web landscape, customers now expect a modern digital ecosystem with a uniform customer experience and personalized services for strong conversions: "Migros now fits all its brands and products, events and stories, offers and services in a small, handy format on smartphone, tablet and desktop," says Philippe Stuker, Head of Digital Communication at Migros.

For Europe's largest aerospace company - the Airbus Group - Aperto is developing a Corporate Web Estate that supports the internal and external transformation process of the global player on all digital channels. The new corporate website, based on Magnolia CMS, is the core of Aperto's corporate communications. The Airbus Group uses large images, interactive infographics and multimedia storytelling to present its themes and values of the new brand in an innovative and memorable way. Social media modules and aggregated content deliver information in real time. This is how much content a CMS needs to guarantee fast loading times and responsive functions without jerks or delays - here too, the robust, powerful Magnolia scores and provides the perfect seamless user experience.

Online trading in drugstore products is forecast to grow at a rapid pace worldwide* over the next few years. Together with us, Rossmann is going on the e-commerce offensive and relies on advisor content instead of mere product presentation: Aperto combines the existing shop system and the Rossmann company website to create a new attractive consumer portal based on Magnolia. Users can browse through theme worlds at their leisure and receive product tips on all aspects of their lifestyle. The new digital Rossmann world has also been optimised for tablets and smartphones and thus offers a considerable improvement in services: "Our aim is to offer our customers a top-class user experience on the move as well," says Managing Director Raoul Roßmann.


Rely on Aperto as a certified Magnolia Agency

Aperto and Magnolia have been working together successfully for many years. We have been a certified partner agency of Magnolia since 2007 and continuously train our employees on the CMS. The close partnership with Magnolia is also reflected in numerous workshops or joint hackathons on topics such as personalization or shop integration. The combination of our competencies creates a knowledge advantage that directly benefits our customers. Take advantage of the network and the knowledge advantage that Aperto and Magnolia offer you together!

Exploit the full potential of Magnolia 

Magnolia is an Enterprise Content Management System (ECMS) or simply said - a true all-rounder. It brings all requirements, data and content together and turns a complex mechanism into a viable system. It is based on open source standards and thus offers an open architecture. Whether content marketing, social media, personalization, workflows or collaborations - the generic architecture and the web services provided make it easy to integrate third-party systems with Magnolia CMS and conveniently extend the user interface. 

In addition, the Magnolia CMS provides ready-to-use integration modules for IBM® WebSphere® Commerce, Magento Commerce, Salesforce, Sugar CRM and SAP Hybris. Further features are multi-channel, multi-client capability, dynamic caching and time-controlled backups.

An active community, of which Aperto is a member, makes useful additional functions openly accessible. Magnolia supports this with its infrastructure, a simple module concept and a central directory of available modules.

Content management - why you should listen to your editorial team

Our experience from more than 50 projects shows: Editors love Magnolia CMS because it is quick and easy to use.

Mobile content management on a tablet or smartphone is child's play thanks to a touch-capable user interface. The What-you-see-is-what-you-get-Editor (WYSIWYG) allows you to edit pages in your web browser. Using the convenient preview function, your editors can view the created page before publication and check how the result will look later on different end devices. 

Editorial workflows can also be easily implemented with Magnolia CMS: A rights role system facilitates the work of large editorial departments in particular and clarifies who is allowed to edit and/or publish documents. Versioning management is a popular tool and is part of Magnolia Enterprise CMS's standard construction kit. Older published versions can be viewed and restored at any time.

What advantages does Magnolia CMS have for global content projects? What is the favorite function of every editor-in-chief? How fast is fast asset management exactly? Our experienced Aperto editors know the answer - just contact us.

Better leads and personalized customer experiences - across all channels

Aperto offers you the right service to use Magnolia CMS to create personalized, content-oriented digital experience scenarios for your users. It is our aim to adapt the technical basics to your needs and to develop a suitable target group approach with you. 

As a certified Magnolia partner, we offer you the right service - no matter whether it is a simple personalization approach or a complex marketing automation system. At Magnolia CMS our SEM (Search Engine Marketing) and Data Performance experts appreciate that basic personalization questions can already be clarified with on-board tools of the Content Management System itself, e.g. which pages have already been visited? On the other hand, the highly flexible Magnolia CMS allows the application of various third-party systems. Thus, data from e-commerce and CRM systems (Customer Relationship Management) can be integrated easily and uncomplicatedly. Magnolia's open architecture approach convinces here with open programming standards and the use of common REST APIs. Based on Magnolia On-Premises, Aperto also offers its customers preconfigured integration solutions for real-time personalization (IBM® Marketing Cloud) and smart commerce (IBM® WebSphere® Commerce).

What can we do for you?


We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution for your project.


Jan Gessenhardt, CIO Aperto
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+ 49 30 283921-0