Airbus merges all digital communications platforms and develops a new digital brand design.Read more
Digital B2B product marketing meets corporate communications: Since 2017, the "Commercial Aircraft", "Helicopters" and "Defence and Space" business divisions, and the Airbus Group have been communicating worldwide under the umbrella of the "Airbus" brand. One brand, one platform for all: a major transformation for brand management and communication culture. Aperto, the global group's long-standing digital agency, was commissioned to merge all its formerly independent digital presences into a single, seamless experience. Strategy, branding, design and content, not to mention a fascination with flying were required.