Providing mobility solutions means constantly moving ahead: With a redesigned digital communications platform, Bombardier Transportation showcases its products and positions itself as visionary industry leader.
The worldwide leader in transportation and aerospace was looking to differentiate its aircraft and rail divisions. The goal? Sharpen focus and enable digital B2B marketing on a global scale.
On rail.bombardier.com, the transportation brand comes to life on the web. It features detailed product showcases, engaging case stories and a rich, interactive presentation – with the possibility to set up and roll-out dedicated local presences for international markets.
A compelling digital brand experience clearly distinguishes Bombardier Transportation from its competition and provides the information that decision makers in long-term purchasing processes need to partner up with the company.