IBM iX helps Hyundai digitise the entire customer lifecycle. With a unified pan-European digital experience platform for marketing, sales, and loyalty based on Adobe Experience Cloud, the Korean carmaker is now perfectly positioned for the transformation of the automotive industry.
Hyundai is one of the world's largest car manufacturers and an absolute pioneer in the field of alternative drive systems. From the first contact with the brand to personalised offers for drivers, the digital channels are to make a significant contribution to meeting the innovative brand positioning and increasing customer expectations.
In a partnership between Hyundai and IBM iX, a completely new digital ecosystem was created for the European market that digitally maps the entire customer journey. This new ecosystem includes a website for marketing and sales, a car configurator optimised for mobile devices, a new myHyundai customer portal as a website and app, and connectivity to dealers and online sales. A new video chat function also enables customers to get in touch with Hyundai dealers in real time.
Technically, the development is based on the Adobe Experience Cloud, primarily the Adobe Experience Manager (AEM). This smart CMS keeps the content creation effort low and enables data-driven, personalised experiences that integrate seamlessly with Hyundai’s systems.
The agile collaboration is characterised by great trust, close coordination, and ongoing co-creation. IBM iX provides an interdisciplinary team – from digital strategy to creation and design to technical implementation – that works closely with Hyundai Motor Europe's Digital Platform team, as well as Hyundai AutoEver Europe’s internal IT and country organisations in Europe.