Today, cars have to do more than just drive. They should think, entertain and support everyday life. And these new mobility needs require new products. Volkswagen and IBM have partnered to jointly develop personalised, digital mobility services – using agile methods in interdisciplinary teams, at Aperto's Berlin office.
We Experience (WeX) is the first joint service within the Volkswagen We digital ecosystem. By intelligently combining environmental, vehicle and customer data, it is able to recommend actions to the driver in the right place – and at the right time. We Experience will be integrated as an SDK into existing apps and works with IBM Watson's Artificial Intelligence. This ensures that users receive personally relevant and individualised recommendations.
What is new about the project and the partnership between Volkswagen and IBM, is primarily the type of collaboration – agile according to Scrum methodology, working in equal, interdisciplinary teams at a single location and at high speed. The agency offices of the IBM subsidiary Aperto in the heart of Berlin were chosen as the location. The IBM Automotive Team was expanded to include Aperto experts in business design, UX/UI, visual design and front- and backend development. The work is done according to the agency's lean business innovation processes.