Increasingly, cars have to offer more than just transport product and people. They need to plan ahead, entertain and support daily routines. Volkswagen and IBM have partnered to develop a variety of personalised digital mobility services.
We Experience (WeX) is a digital product launched within the Volkswagen We digital ecosystem. Combining environmental, vehicle and customer data, the service is able to recommend actions to the driver, e.g. engage him or her via hyperlocal advertisement.
The partnership between Volkswagen, IBM and Aperto is an outstanding example of agile collaboration. Agile practices according to Scrum methodology, that is working in non-hierarchical, interdisciplinary teams and a shared work space have proven a fast-track to successful product development. The offices of IBM’s Aperto in the heart of Berlin are the mixed teams' permanent location.
IBM and Volkswagen colleagues work closely together with experts from Aperto, spanning the professions business design, UX/UI, visual design as well as frontend and backend development. The overarching framework for joint collaboration is Aperto's lean business innovation process.