The start of 2014 sees a rebranding for Europe's largest aircraft and aerospace company – EADS become the Airbus Group. This entails bringing the new brand's entire corporate communication in line with today's digital age. The main tasks for us: Which innovations can we use to make three independent divisions speak with one voice? How do we develop a future-proof, digital web estate for the company's communication that works across all platforms? And how can the transformation process be meaningfully supported by content and applications?Read more
Our solution is a paradigm shift. A shift away from corporate communication toward corporate storytelling. Based on a modern digital web estate that communicates the topics and values relevant to the new brand. Further, social media modules and content aggregation ensure real-time publication. Here, Airbus focuses on the people who make up the company and the authentic anecdotes they have to tell. This is backed by the latest technology: an intelligent CMS (Magnolia) that readily enables international agenda setting, as well as applications offering access to contextually relevant information. Finally, the design facilitates a genuine seamless user experience on all devices.
With this approach the Airbus Group sets new standards for communication within the sector and further strengthens its position as a real thought leader. Aperto began partnering the global player as early as 2009.