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Federal Ministry of Defence

User orientation as a strategic principle

With a new focus on content and a modern design, the Ministry is meeting citizens’ changing expectations for 21st century digital political communication.

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Awakening interest in political issues and communicating content more directly to one’s citizen is more relevant than ever. With their new website for the Federal Ministry of Defence (BMVg), Aperto is creating a modern Citizen Experience that focuses comprehensively on the Ministry's key topics and work priorities.

The new BMVg website, with its contemporary design and new content orientation, will become the central information platform for German security and defence policy. The aim is to communicate the Ministry's policy in a transparent and accessible manner for all citizens. The focus is on the BMVg's main topics and areas of action, which are presented prominently and powerfully on the homepage. The online presence thus becomes the first point of contact for news and questions about defence and peacekeeping in Germany.

Tasks

  • Citizen Services
  • User Experience
  • Public Dialogue / Öffentlicher Dialog
  • Joy of Use
  • Micro UX
  • Editorial Design
  • Storytelling
  • Content Development
  • Content Strategy
  • Content Marketing
  • Agile
  • SEO
  • Web Analytics
  • CMS Platform
  • BITV 2

Technical Platform

  • CoreMedia

Econ Award 2018: BRONZE in "Digital Communication"

Vorschaubild BMVg auf verschiedenen Geräten

Agile process, adaptive solution

User-centric products have to be implemented in an agile way – from frontend design to backend. Agile work is characterized by collaboration in interdisciplinary teams. All the teams take responsibility for their product, but the relationship between customer and service provider also changes as a result. People meet as equals and work in partnership towards the project’s success.

 

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Through close, agile collaboration with the BMVg, an ultra-modern solution was created that meets the increased user expectations for digital services and enables users to understand security policy issues. As the general contractor responsible for the implementation of the German Armed Forces’ relaunch, Aperto provided comprehensive support to BWI GmbH.

Example of BMVg Website

Citizen Service – Communicating politics in a user-friendly way

The new, modern design and  optimized User Experience (UX)  not only create a context suited to media reporting and dialogue, but also enable all users to better navigate current events. With its responsive design and Micro UX, the new bmvg.de also offers a real Joy of Use on the move.

Example of BMVg Website

A focus on Ministry of Defence topics

On the basis of the jointly developed content strategy, a new tonality concept, topic structure and content formats were developed. The site now gives users a clear orientation on the government’s security and defence policy guidelines in a high-quality editorial style with large imagery, videos and interactive elements.

Numbers & Facts

3993
Pages inventoried
150
Pages newly created
500
Pages migrated

Awards and Press

APERTO WINS BRONZE AT THE ECON AWARDS 2018

Aperto was awarded bronze at the Econ Awards for the relaunch of the website of the Federal Ministry of Defence (BMVg).

For further information about the project and news are 

You will find the reasons of the jury here

What can we do for you?

WE LOOK FORWARD TO HEARING FROM YOU

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution, we provide the Right-Service For The Digital Age.

Contact

Aperto GmbH - An IBM Company
Executive Director Clientmanagement
Anika Wilczek
+49 30 283921-719
anika.wilczek@aperto.com
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