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Christian Blind Mission

New online presence with an improved donation process

Fundraising first – using this strategic approach, Aperto has developed a new digital platform and a consistently optimised donation process for the Christian Blind Mission. In order to help blind and otherwise handicapped people all over the world, the NGO is dependent on support. A clear onsite journey serves to engage visitors with current projects and enables new donors to be to activated.

The website is one of the most important channels for the Christian Blind Mission (CBM) to explain its work and gain support in the fight against blindness. The Aperto team developed a communication strategy, a new corporate design and a completely new website for the international aid organisation. Employing the strategic approach of "fundraising first", the various donation opportunities were made as accessible as possible, with projects and information directly linked to the corresponding donation products.

With the new www.cbm.de, the Christian Blind Mission presents itself as a modern and digital NGO. 

As the digital lead agency of the aid organisation, Aperto was responsible for the concept and strategy, UX and UI design, as well as the frontend and backend development based on the Magnolia CMS. Aperto has also provided content and editorial services in addition to the SEO and hosting of the platform.

Tasks

  • Content Strategie
  • Concept
  • Design
  • Editorial
  • Frontend
  • Backend
  • SEO
  • Conversion Optimierung
  • Hosting

Technologies

  • Magnolia
2 Screen show the new cbm website

Ensure transparency to facilitate decision-making

The large number of CBM projects and the lack of differentiation between their donation products has made it difficult for users to maintain an overview and decide on a suitable product. It was therefore crucial that the new website be better structured, more compact and clearer – primarily to implement omni-channel, individualisation solutions that enable individual, data-driven and automated communication with the donors.

2 mobile phones show mobile webiste of cbm

Convincing success stories

The goal: Every user should be able to find the donation project most moving to them, within two minutes. To achieve this, the navigation was greatly reduced and navigation elements relevant to the donation process were placed at the centre. 

The motto: less is more. The content was considerably condensed and restructured, and ‘Hero’ donation projects were developed to represent the broad spectrum of activities. Focus is placed on the beneficiaries’ success stories that illustrate the work and effectiveness of the CBM in an engaging and emotional way.

Better conversion through an optimised donation process

Through relevant donation offers and the simplified donation process, the onsite journey of the target groups is optimised effectively. An intuitive user experience (UX) and transparent design lead the user to the desired conversion points and give reassurance that their personal contribution is going to the right hands. In addition, the website provides specialised information, for example for teachers, communities and (political) experts.

In the course of the relaunch, a fundraising box was also set up to manage the donations to allow the Christian Blind Mission to further develop the connection with their donors.

A little boy laughing into the camera, while having an medical instrument on his eyes

What can we do for you?

WE LOOK FORWARD TO HEARING FROM YOU.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution for your project.

Contact

Aperto – An IBM Company
Christina Schiffler, Executive Director Public
Chausseestr. 5
10115 Berlin
+49 30 283921-0
christina.schiffler@aperto.com