Fundraising first – using this strategic approach, Aperto has developed a new digital platform and a consistently optimised donation process for the Christian Blind Mission. In order to help blind and otherwise handicapped people all over the world, the NGO is dependent on support. A clear onsite journey serves to engage visitors with current projects and enables new donors to be to activated.
The website is one of the most important channels for the Christian Blind Mission (CBM) to explain its work and gain support in the fight against blindness. The Aperto team developed a communication strategy, a new corporate design and a completely new website for the international aid organisation. Employing the strategic approach of "fundraising first", the various donation opportunities were made as accessible as possible, with projects and information directly linked to the corresponding donation products.
With the new www.cbm.de, the Christian Blind Mission presents itself as a modern and digital NGO.
As the digital lead agency of the aid organisation, Aperto was responsible for the concept and strategy, UX and UI design, as well as the frontend and backend development based on the Magnolia CMS. Aperto has also provided content and editorial services in addition to the SEO and hosting of the platform.