Fresh from the Ocean: Deutsche See means Gourmet Fish

How the corporate website of a B2B fishery became a platform for connoisseurs and home chefs alike.

Aperto upgraded Deutsche See's web presence in an impressive manner. The conventional corporate website is transformed into a multimedia e-magazine. Resulting in a B2B fishery becoming an expert partner when it comes to gourmet fish. And a neutral company homepage becomes a digital coffee-table book.

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Corporate storytelling, inspiration, and product information are elegantly cross-linked to provide detailed basic and background knowledge for cooking with high-quality fish. Users experience the informative content by way of large-format, emotional visual worlds – seamless on all end devices.

Curious home chefs are turned into fish experts: How can I tell if the muscles are fresh? How do I filet a gilthead? Is it ecologically sound to buy cod? Cooking while holding a smartphone? No worries with recipes from Deutsche See.

The new visual language has proven its worth and is long since visible offline too: the logo developed by Aperto has found its way onto product packaging and delivery trucks. The original idea for a digital platform has evolved into a new brand identity.


  • Corporate Storytelling
  • Digital Branding Strategy
  • UX Design
  • Technical Implementation
  • SEO
  • Frontend

Technical Platforms

  • Typo 3

Modules at a glance

Intelligent SEO solutions

Products can be found without a conventional listing thanks to consistent search engine optimization.

Integriertes Storytelling

Detailed background stories from around the world, told using a long-pager approach with large-format visuals and a parallax effect.

Seamless brand experience

Cross-device ability and touch-first approach means Deutsche See can be experienced perfectly across every channel.

Clever context

Every product selection from external shopping sites is registered on the website, such that users directly access the shopping cart from no matter where.

Awards und Press

Annual Multimedia

In future, our new website will play a central role in marketing our products. Aperto developed very good ideas and prompted us with the new design to rework our entire brand identity.

Wiebke Kister

Project Coordinator at Deutsche See

What can we do for you?

We look forward to hearing from you.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution, we provide the Right-Service For The Digital Age. 


Jan Gessenhardt, CIO Aperto
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+ 49 30 283921-0
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