Aperto upgraded Deutsche See's web presence in an impressive manner. The conventional corporate website is transformed into a multimedia e-magazine. Resulting in a B2B fishery becoming an expert partner when it comes to gourmet fish. And a neutral company homepage becomes a digital coffee-table book.Read more
Corporate storytelling, inspiration, and product information are elegantly cross-linked to provide detailed basic and background knowledge for cooking with high-quality fish. Users experience the informative content by way of large-format, emotional visual worlds – seamless on all end devices.
Curious home chefs are turned into fish experts: How can I tell if the muscles are fresh? How do I filet a gilthead? Is it ecologically sound to buy cod? Cooking while holding a smartphone? No worries with recipes from Deutsche See.
The new visual language has proven its worth and is long since visible offline too: the logo developed by Aperto has found its way onto product packaging and delivery trucks. The original idea for a digital platform has evolved into a new brand identity.