How can you fundamentally redesign and modernize a technically complex app with very little time? Aperto's service design team was faced with this challenge. The answer: to drill into an existing white label solution and adapt it to create an individual customer solution. Within just six months, we developed a new health app that positioned the Gothaer Krankenversicherung brand as a modern digital health service provider.
At the app’s core is IBM's business logic: the FotoApp for submitting receipts was developed as a white label solution specifically for the insurance industry. Previously, insurance companies could only individualize these to a very limited extent.
As part of IBM iX, we have exclusive access to the framework and source code of the white label solution and were able to open the FotoApp architecture. From now on, third-party services can be technically integrated and content can be dynamically changed while in live operation – and without App Store release. The new architecture of the app also enables a unique and modern operating and design concept, and a completely new brand and service experience.