Clever Tool for the Truck Experts

How Aperto's TCO Optimizer highlights considerable potential savings in truck operating costs.

Aperto has been realizing numerous digital projects for MAN since 2013. On the one hand, these are the continuous development of the online style guide and the large amount of editorial content produced by Aperto. But, in addition, strategic online marketing consultation ensures optimal performance while Service Design offers MAN customers added value.

Read more

One highlight of the collaboration with MAN: At the IAA International Motor Show in 2014 Aperto creates a clever digital tool – the Total Cost of Ownership (TCO) Optimizer. A tool that calculates the actual operating costs for a MAN truck, taking into consideration the individual owner's circumstances. A compelling idea, as these costs can be much lower if options, such as the aerodynamics package or other fuel-saving extras are ordered. Thus the TCO Optimizer quickly shows the long-term potential for savings due to targeted investments.

MAN also presented its new D38 engine at the show with a launch campaign. Aperto advises MAN beforehand on the presentation and produces the content.


  • Styleguide
  • Content Marketing
  • Copy
  • Service Design
  • Online Marketing Consultation

Technical Platform

  • FirstSpirit

It's important for us to collaborate with agencies like Aperto, who cover a wide range and work with us to drive digital developments benefiting our target groups.

Nina Gutzeit

Head of Online & Operations at MAN

What can we do for you?

We look forward to hearing from you.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution, we provide the Right-Service For The Digital Age.


Florian Mlodzik, Executive Director
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+ 49 30 283921-0
A wonderful new World of Shopping Check the next case A wonderful new World of Shopping Rossmann