Living every day better with Migros: With an online platform and the personalised iMpuls Coach service, the Swiss retailer is now gathering its entire healthcare expertise in one place, creating a holistic brand experience within the health and fitness sector.
The core of iMpuls, Migros’ health and fitness initiative, is the digital platform Migros-iMpuls.ch. It encompasses Migros’ entire healthcare range, connecting all relevant service offerings in one place and offering information about nutrition, fitness, relaxation and medicine.
In order to personally assist their customers, Migros — together with their agency partners Aperto and Namics — developed the iMpuls Coach. The new digital service offers people who want to lose weight or get fitter, a variety of useful tips, in a fun and interactive way. An individual medical history enables users to receive unique, tailored programs with recipes, workouts and tasks that perfectly complement their personal training plan.
The Migros iMpuls health and fitness initiative gives daily motivation to live a healthier life, thereby creating a new brand experience with personal added value.
In their role as Migros’ digital lead agency, Aperto is responsible for the business design for iMpuls, as well as the concept, UX and visual design for the new service. The technical implementation was completed in collaboration with Namics, using the Magnolia CMS.