A wonderful new World of Shopping

How to link in-store and online trading while improving the UX with great content and many new services.

Aperto turns a sound corporate site into an attractive consumer portal. Now users can view Rossmann's in-store range online and browse at leisure. This new virtual world is equally optimized for mobile devices, thus considerably enhancing the service.

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A well-structured navigation concept allows a speedy overview of the wide range available: alongside a platform for the products and special offers, there are the thematic worlds of "Babies & Children", "Food & Drink" and "Home & Technology". Users find everything they need to know about the many products and are given first-class advice.


  • Corporate Communication
  • Responsive Design
  • Touchscreen Control
  • Usability
  • Content Relaunch
  • Storytelling
  • SEO Optimization
  • Retail

Technical Platform

  • Magnolia

What can we do for you?

We look forward to hearing from you.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution, we provide the Right-Service For The Digital Age.


Jan Gessenhardt, CIO Aperto
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+ 49 30 283921-0
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