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Top Look for an elite University

Thanks to Aperto the RWTH Aachen also shines on the Net.

Aperto lends the RWTH Aachen a digital look befitting a “University of Excellence”. The new website presents the RWTH Aachen as a premium name among European research and education institutions. The homepage is clearly structured, user-oriented, completely responsive and accessible for impaired users. A spacious and generous layout with its emotional visual language replaces the old, very text-heavy design.

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The new navigation structure is also no longer aligned with the college's administration but with the needs of the users. Now they are able to find uniformly and attractively designed information on over 100 courses, research projects and much more besides. In addition, Aperto actively incorporates the numerous stakeholders in the concept and design of the relaunch on the way to digital excellence.

Tasks

  • Higher Education Marketing
  • Project Management
  • Concept
  • Design
  • Accessible Frontend Implementation
  • User Surveys
  • Online Surveys
  • Focus Group Interviews
  • Usability Tests
  • Editorial Concept
  • Optimized Editorial Processes
  • Social Media Communication Concept
Ansicht der Webseite auf dem Mobil, Laptop und Tablet

Modules at a glance

Uni to go

Individual templates for mobile, desktop, and tablet devices now allow the RWTH to meet the needs of its target group, who want to read the university's content anytime and anyplace.

Tailored to user needs

The new website is the result of intensive analysis by way of user surveys, online surveys, and focus group interviews. The concept and design were checked and optimized in usability tests carried out with the target group.

Uniform look

The former autonomous homepages of the nine faculties are now all in line with the new overall concept and design of the RWTH.

Optimized editorial workflow

The editorial workflow developed by Aperto helps the college's online editors to prepare content for the Web and to streamline workflow.

Dialog with the target group

Thanks to the social media communication concept, the RWTH online editors know the rules to follow on the Net, where best to launch their messages, and how to enter into professional dialog with the various target groups.

Multiple awards

For relaunching the RWTH Aachen Website Aperto won three silver awards as well as both the education and the science standards of excellence.

The RWTH Aachen is one of Europe's leading scientific and research institutions. We can deal considerably better with the huge demand for information thanks to the new, cross-faculty website. This was an important step, as nowadays it is crucial that a college has a professional web presence.

Manfred Nettekoven

Chancellor of the RWTH Aachen

What can we do for you?

We look forward to hearing from you.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution, we provide the Right-Service For The Digital Age.

Contact

Kai Lohberger, Director New Business
Aperto GmbH
Chausseestraße 5
10115 Berlin
Deutschland
+49 30 283921-158
anfrage@aperto.com
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