Siemens Home Appliances – website mobilisation

One approach for two strong brands

Strong brands such as Siemens and Bosch need a lot of space to expand and aren’t so easy to group under one roof, such as a mobile website. But we did it. For the mobilisation, we made a strategic decision to use mobile templates in realising this multi-brand approach, in order to apply them to the mobilisation of the second main brand Bosch as well as to the navigation structure. The goal was to offer mobile-optimised versions of all BSH brands. For this, all content from the desktop version was also adapted for mobile: the product range and information can be discovered in listed categories in the navigation menu. The distributor search is particularly easy to use: through the geolocation activation, one can identify the closest distributor based on your location. An additional, central element of the website is the customer service. Both existing and potential customers have access to a huge range of services. Previously purchased items can also be registered online in order to receive personalised services. 


  • UX Design
  • Design (Corporate)
  • Concept
  • Markenstrategie
  • Usability
  • Usability Tests


  • Bootstrap

What can we do for you?

We look forward to hearing from you.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution, we provide the Right-Service For The Digital Age.


Jan Gessenhardt, CIO Aperto
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+ 49 30 283921-0