A brand-new virtual Experience

Aperto's new digital world for Siemens Household Appliances focuses on the consumer.

One of Europe's largest manufacturers of household appliances gets a new digital image. Now the consumer is much more the center of attention. From the dealer search via the online shop for accessories and spare parts, from registering at "mySiemens" right up to customer support with a self-help system – users are better supported in their purchasing decisions on this new website.

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Here all users find what they are looking for: the site contains detailed product information and help using inspirational and informative anecdotes about the use of household appliances. And because the means justify the end, Siemens turns the navigation on the way to the product into an adventure for the user.

Aperto has been advising Siemens Hausgeräte in all areas of digital communication for over 14 years. The focus has always been on a cross-media promotion of both the brand and product innovations for trade and customers.


  • Content Strategy
  • Content Release Management
  • Digital Branding Strategy
  • App Development
  • Online Marketing
  • SEO Landing Pages
  • Consulting
  • Frontend Implementation
  • Content Production

Technical Platform

  • FirstSpirit
  • Omnichannel Commerce-Lösung von hybris

Modules at a glance

Enhanced user experience

The fresh, responsive design and optimum usability allow a seamless user experience on PCs, tablets and smartphones.

Agile content management

Aperto develops an agile content management system that can be used flexibly for both the German and international market. It allows for complete independence in terms of editing: centralized content prepared by the client is made available worldwide by the relevant editorial teams. The individual regional editors can then supplement this with their own local content.

New campaign formats

Aperto provides new content modules that allow editors greater flexibility. In addition, there are special formats for highlighting premium campaigns. Without compromising the corporate design of the around 60 country websites.

What can we do for you?

We look forward to hearing from you.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution, we provide the Right-Service For The Digital Age.


Jan Gessenhardt, CIO Aperto
Aperto – An IBM Company
Chausseestr. 5
10115 Berlin
+ 49 30 283921-0