Volkswagen Commercial Vehicles makes off-roading popular in Germany, bringing together the German fan community with the international off-road event Spirit of Amarok.
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7 international teams. 1 goal. Victory in South Africa’s Kalahari desert. In 2017, for the first time, participants also faced competition from Germany. 4000 amateur drivers from across the country gathered in the Mammutpark to compete against one another for the adventure of a lifetime. From the call for applications, to the German preliminary decision, and ultimately the final in South Africa – fans throughout Germany could be captivated by the off-roading spirit via Facebook, YouTube and a dedicated landing page.